Vom 2.12. – 4.2. findet an der Monash University Melbourne bereits zum 20ten Mal die ACIS 2009 statt. Die “Australasian Conference on Information Systems” wird jährlich an einer australischen oder neuseeländischen Universität veranstaltet und ist die größte und wichtigste Fachtagung für Wirtschaftsinformatik im Australasiatischen Raum.

Zusammen mit dem Kollegen Kai Riemer von der University of Sydney stellen wir in diesem Jahr in einem Beitrag einen Ausschnitt aus unserer Forschung zu Social Networking Services vor, “Modes of Use and Appropriation through Co-Evolution”, den wir an dieser Stelle gerne wie gewohnt zur Verfügung stellen.

Zum Inhalt des Beitrags:
In this paper we investigate the phenomenon of online social networking within organisations. While Internet Social Networking (ISN) as a public phenomenon has drawn considerable interest from the academic community, little knowledge exists about the potentials and modes of use of social networking sites (SNS) that emerge within organisations. We draw on three cases of SNS implementation and use in large, knowledge-intensive organisa-tions. A cross-case analysis reveals a set of three modes of use of corporate SNS, which we discuss in light of existing literature on SNS use in the public sphere. More importantly, we reason on the open and flexible nature of these technologies and discuss implications for organisational implementation. Striking differences in the fre-quency of use and perceived role of SNS across the cases lead us to reason about the importance and ways of embedding open technologies with existing ICT-enabled work practices in the organisation by way of co-evolution of systems and their use.

ACIS 2009
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